ST Ever Glow

Pinterest is changing the game in digital marketing. As we move towards 2025, it’s set to become even more powerful for businesses. But are you using Pinterest ads to their fullest potential? What strategies will make you stand out in 2025?

Key Takeaways

• Pinterest offers advanced targeting options like demographics and psychographics. This lets you fine-tune your campaigns¹.
• Users are 47% more likely to find new brands on Pinterest than other social media. 80% discover new products, and 85% make purchases².
• The platform has various ad formats, from standard Pins to Shopping Ads. This lets you show your products in attractive ways².
• Pinterest’s detailed analytics and auction-based model give you insights and flexibility to improve your campaigns².
• Using advanced targeting like retargeting and lookalike audiences can help you reach your perfect customers and boost conversions¹.

Understanding Pinterest as a Marketing Platform

Pinterest is both a visual search engine and a social network. Users look for inspiration and new products, not just to socialize³. It’s mostly women who use Pinterest, with over 60% of users being female. Among these, 80% are mothers³.

Also, 45% of US households with over $100,000 income use Pinterest. This makes it a great place to reach a high-income audience³.

Pinterest has grown a lot, now with 522 million monthly users. Millennial users have jumped by 35% each year³. It’s a great place for brands to get noticed and engage with people who like to shop, as 85% of users buy something they see on Pinterest³.

Pinners trust brands they find on Pinterest more than on other social media³.

Brands can advertise on Pinterest affordably. Pinterest ads are 2.3x more efficient than social media ads and can give a return on ad spend (ROAS) of up to 2x³. The cost to engage with Pinterest Ads is between 10 cents and $1.50, which is often cheaper than Facebook Ads³. Pinterest Ads also have an ROI over twice that of other social media, making it a great marketing opportunity for businesses³.

Visual Search Engine vs Social Network

Pinterest is more like a visual search engine than a social media site. Users look for inspiration and new products, not just to socialize⁴. This makes Pinterest a unique place for brands to connect with a shopping-focused audience⁴.

Pinterest User Demographics and Behavior

The majority of Pinterest users are women, making up over 60% of the global audience³. Also, 80% of female users are mothers, showing a strong presence of a high-income audience and shopping behavior³. Weekly users on Pinterest are very likely to buy something they see, with 85% making a purchase⁴.

Platform Growth and Marketing Potential

Pinterest has grown a lot, now with 522 million monthly active users. Millennial users have increased by 35% each year³. Its focus on visual discovery and shopping-focused audience offers big marketing opportunities for brands⁴. Crumbl Cookies, for example, grew their Pinterest following from 7,000 to 1 million in less than a year, showing Pinterest’s potential for brand growth and engagement⁴.

“80% of weekly Pinterest users have discovered a new product or brand on the platform.”

Benefits of Pinterest Advertising in 2025

Pinterest advertising is a big win for brands in 2025. Advertisers find it 2.3x cheaper to get conversions than on other social media⁵. Plus, Pinterest ads give a 1.3x better return on ad spend than search ads⁵. This is because 85% of weekly users buy something they saw on Pinterest⁵.

Pinterest is perfect for industries that love visuals, like fashion and home decor. It’s especially good for reaching women, who make up 70% of its users⁵. And 40% of US Pinners have incomes over $150K, making them a valuable audience⁵.

Brands using Pinterest ads can tap into a huge audience. Pinterest ads can reach 11.4 times more people than ads on other platforms⁶. Plus, Pinterest users are ready to spend 80% more on products they love⁶.

In summary, Pinterest offers great ROI, targeted ads, and a dedicated user base. It’s a top choice for brands in 2025⁵⁶⁷.

“Pinterest ads bring in 11.4x more prospects than other social media platforms.”⁷

Pinterest is set to grow, with 518 million monthly users by 2025⁶. This means more chances for brands to connect with their audience.

Pinterest Ads Types and Formats

Pinterest has many ad formats to help businesses reach their goals. You can use standard image ads, immersive video, and carousel experiences. This variety lets brands connect with their audience in many ways⁸.

Standard Pin Ads

Standard Pin ads have a single image or static visual with a “Promoted by” label. They fit right into the user’s feed, grabbing attention with their visuals⁸.

Video and Carousel Ads

Video ads on Pinterest start playing automatically, drawing in users with moving images. They come in standard or max-width formats, with max-width showing full-screen on mobile⁸. Carousel ads let users swipe through images in one ad, offering an interactive experience⁸.

Shopping and Collection Ads

Shopping ads show product info from your catalog, making it easy for users to buy things on Pinterest⁹. Collection ads have a hero image and several secondary images, showing off your products or services in a striking way⁸.

Premiere Spotlight and Showcase Ads

Premiere Spotlight ads take up the full screen on mobile, grabbing all the attention⁸. Showcase ads have videos, images, lists, and custom text, giving advertisers a wide space to show what they offer⁸.

Each Pinterest ad format has its own size and content rules. This lets brands pick the best ad for their marketing goals⁸. By using these different ad types, businesses can make content that grabs the attention of Pinterest users⁹.

Setting Up Your Pinterest Advertising Campaign

To start a successful Pinterest ad campaign, you need a solid plan. First, create a Pinterest business account to use their advertising tools¹⁰. With over 537 million users every month, Pinterest is a great place for businesses with visual products¹⁰.

Next, decide what you want to achieve with your campaign. You might aim to increase brand awareness, drive website traffic, or boost conversions¹¹. Pinterest lets you target ads based on what users like, their demographics, and how they behave¹¹.

When making your ads, pick from different formats like single-image, carousel, and video ads¹¹. Each type has specific size and file type rules for the best results¹⁰.

Choose your budget and how you want to bid. Pinterest ads can start at just $5 a day¹². Check your ad settings against Pinterest’s guidelines and then publish your campaign¹². Pinterest also has automated campaigns to make setting up easier for advertisers.

Remember, Pinterest content can last a long time, sometimes for years¹⁰. By planning your ad campaign well, you can make the most of this long-lasting impact on your marketing¹⁰.

Here’s a chart presenting the ad format information:

This table is clear and easy to understand for quick reference.

Understanding different ad formats and their rules helps you create engaging content for Pinterest¹⁰. Make sure your ad campaign fits your marketing goals and use Pinterest’s targeting to get the best results¹¹.

Pinterest Ad Costs and Budgeting

Advertising on Pinterest requires knowing about costs and budgeting. The cost of ads on Pinterest changes based on several factors like who you’re targeting and the ad type¹³. On average, ads can cost between $0.10 and $1.50 per click or action, and $2 to $5 per 1,000 views¹³. This makes Pinterest ads often cheaper than ads on platforms like Instagram¹³.

Cost Per Click and Impression Metrics

The price of your Pinterest ads is set by an auction system. This system looks at your bid, how well your ad matches what users want, and how likely users are to act¹³. Pinterest Idea ads, which aim to inspire users, can get up to nine times more engagement than regular Pins¹³. This can lead to a higher return on investment for retail brands, making Pinterest a great place to advertise¹³.

Budget Planning Strategies

When setting your Pinterest ad budget, think about your goals, who you want to reach, and how much you want to spend¹⁴. Most advertisers spend less than $1,000 a month. They might spend $25-$50 for campaigns that just get people thinking, 4-10 times their cost per action for campaigns that aim to sell, and about $1 per product for catalog campaigns¹⁴. It’s key to have enough budget to get good results, as spending just $5 a day can limit how far your ad goes and how many people it can reach¹⁴.

ROI Expectations

Pinterest ads can give you a 1.3x higher return on investment compared to search ads, making them a smart choice for businesses¹³. But, the actual return can change based on your industry, who you’re targeting, and what you want to achieve¹⁵. Businesses usually spend 0% to 30% of their ad budget on Pinterest, and 57% are happy with what they get back¹⁵.

By understanding how Pinterest ads work, how to budget for them, and their potential return, you can plan and improve your campaigns. This will help your business get better results.

Creating High-Converting Pinterest Ad Creative

To make effective Pinterest ads, focus on visuals and ease of use. Use high-quality, vertical images with a 2:3 aspect ratio for the best results¹⁶. Add clear, short text overlays that match your images, with titles up to 100 characters and descriptions up to 500¹⁶.

For video ads, keep them short, 6-15 seconds, to get your message across¹⁶. Make sure the content grabs attention and includes captions for those who watch without sound. Show how your product or service works and its value to customers.

Write catchy titles and descriptions with the right keywords to help people find your ads¹⁶. Include a strong call-to-action (CTA) to prompt users to visit your site or buy something.

Focus on making your ads visually appealing, relevant, and actionable to engage your audience¹⁷. Think about adding your logo, using the same font, and creating eye-catching content loops to keep people interested¹⁷.

For the best results, use different ad formats like Shopping ads, Carousels, and Collections¹⁸. These formats can boost your return on ad spend (ROAS) by 15% and conversion rates by 2.6x¹⁸. Diversifying your ad creative can improve your Pinterest ad campaign’s overall performance.

The secret to successful Pinterest ad creative is to focus on visuals, relevance, and a clear call-to-action. By following these tips, you can effectively connect with your audience on this powerful visual platform.

Advanced Pinterest Ad Targeting Strategies

Pinterest is a powerful visual search engine and social network. It offers advanced targeting capabilities for advertisers. These strategies help you reach your ideal audience and drive marketing results.

Audience Segmentation

Pinterest’s tools let you target users by demographics, locations, and devices. You can create custom segments to reach specific consumers. This could be by age, gender, interests, or location¹⁹. It allows for personalized content delivery.

Interest-Based Targeting

Pinterest’s data on user interests is a powerful tool. Target users based on their interests and pinning behavior¹⁹. This strategy helps you connect with consumers who might be interested in your products or services.

Retargeting Techniques

Pinterest’s retargeting features help you reengage with users who’ve interacted with your brand or website. By adding the Pinterest tag to your site, you can track user actions²⁰. This lets you serve personalized ads to encourage them to visit your site or make a purchase²¹.

You can also create lookalike audiences based on your customer data or high-value visitors²⁰. This targets users with similar characteristics and interests. It can open up new growth opportunities.

Using these advanced strategies, you can make your Pinterest ads more effective. Keep refining your targeting based on performance data. This ensures you’re reaching the right people with the most engaging content.

Measuring and Analyzing Pinterest Ad Performance

To make your Pinterest ads successful, using analytics tools and tracking important performance indicators is key. Pinterest Analytics and tools like²² AdRoll give you deep insights. They help you tweak your strategy for better conversion tracking and attribution modeling.

First, keep an eye on metrics like impressions, clicks, and click-through rate (CTR)²². Also, watch your engagement rate and conversions. Check your return on ad spend (ROAS) to see if your ads are profitable. Use the Pinterest tag for accurate conversion tracking and to create custom audiences for retargeting²³.

Look at your data by ad type, targeting, and creative elements to find what works best²². Make changes to your campaigns based on what you learn. This will help you get better results with Pinterest ads.

With Pinterest’s analytics tools and key performance indicators, you can get valuable insights. Use these to improve your conversion tracking and attribution modeling. Stay flexible, keep tweaking, and see your Pinterest ad performance improve²²²³.

Pinterest Ad Optimization Best Practices

Unlock your Pinterest ads’ full potential by optimizing them. Refining your ads is key to great results. Start by testing different ad creatives, copies, and targets to find what works best²⁴.

Use smart ad scheduling to show your ads when people are most active. This boosts your ad’s visibility and clicks²⁴.

Keep your ads fresh to avoid boring your audience. Use Pinterest’s trend forecasts to match your content with what users want²⁴.

Watch your ad’s performance closely and tweak your bids to stay competitive. Pinterest’s auto-bidding can help you use your budget wisely for better returns²⁴.

Make sure your landing pages are easy to use. This ensures a smooth transition from your Pinterest ads. Always check industry trends and what your competitors are doing to stay ahead²⁵.

Follow these optimization best practices to maximize your Pinterest ads’ impact. This will help your business grow steadily²⁶.

Conclusion

In 2025, Pinterest marketing strategy will still offer great chances for brands to connect with people who are ready to buy. The focus on visual commerce and its shopping-friendly users make it perfect for industries like home decor, fashion, and beauty²⁷.

Advertisers can get great results by using different ad types, smart targeting, and data to improve their ads. This way, they can grow their brands on Pinterest²⁸²⁹. Keeping up with Pinterest’s new features and best practices is key to success in digital marketing trends.

Pinterest is getting bigger, with a loyal fan base and top-notch ad performance. It’s set to play a bigger role in social media and e-commerce soon. By using Pinterest’s strengths and adjusting your marketing, you can reach your audience and achieve real business goals.

Source Links

1. A Marketer’s Guide to Pinterest Ads Targeting – https://business.pinterest.com/en-ca/blog/marketing-guide-pinterest-ads-targeting/
2. All You Need to Know About Pinterest Ads in 2025 – https://www.socialchamp.io/blog/pinterest-ads/
3. The Benefits of Using Pinterest for Advertising – https://crimsonparkdigital.com/the-benefits-of-using-pinterest-for-advertising/
4. The complete guide to Pinterest Marketing – https://sproutsocial.com/insights/pinterest-marketing/
5. What you need to know about advertising on Pinterest in 2025 – https://funnel.io/blog/pinterest-advertising
6. Pinterest Ads: A Beginner’s Guide (2025) – Shopify – https://www.shopify.com/blog/pinterest-ads
7. The 2025 guide to (aesthetic) Pinterest marketing – https://blog.hootsuite.com/pinterest-marketing/
8. Review ad specs – https://help.pinterest.com/en/business/article/pinterest-product-specs
9. Pinterest Ads: Everything You Need To Get Started – https://blog.hootsuite.com/pinterest-ads/
10. How to Set up Effective, Successful Pinterest Ad Campaigns – Swydo – https://www.swydo.com/blog/how-to-set-up-pinterest-ads/
11. How To Set Up Your First Pinterest Ad Campaign – Dish It Out Social – https://dishitoutsocial.com/how-to-set-up-your-first-pinterest-ad-campaign/
12. A Step-by-Step Guide to Creating a Pinterest Ad – https://www.salesbacker.com/blog/62/A_Step_by_Step_Guide_to_Creating_a_Pinterest_Ad
13. Pinterest advertising cost, specifications & more | Epidemic Sound – https://www.epidemicsound.com/blog/pinterest-advertising/
14. Do $5 Pinterest Ads Work? – https://www.simplepinmedia.com/pinterest-ads-cost/
15. How Much Does Pinterest Advertising Cost? – https://www.webfx.com/social-media/pricing/how-much-does-pinterest-advertising-cost/
16. Creative Best Practices For Pinterest Ads – https://business.pinterest.com/creative-best-practices/
17. Pinterest Ads: Best practices to optimize your creatives – Adsmurai – https://www.adsmurai.com/en/articles/pinterest-ads-best-practices-optimize-creatives
18. Your Essential Guide to Lower-Funnel Ad Creative on Pinterest – https://business.pinterest.com/en-ca/blog/lower-funnel-creative-best-practices/
19. The Ultimate Guide to Mastering Pinterest Ads – adQuadrant – https://www.adquadrant.com/the-ultimate-guide-to-mastering-pinterest-ads/
20. Advanced Pinterest Ads strategies, including retargeting, lookalike audiences, and promoted video Pins – https://www.linkedin.com/pulse/advanced-pinterest-ads-strategies-including-lookalike-dilshan-
21. Everything you need to know about Pinterest ad targeting – Adsmurai – https://www.adsmurai.com/en/articles/pinterest-ad-targeting
22. 6 Secrets to Measuring Your Pinterest Ad Performance | AdRoll – https://www.adroll.com/blog/6-secrets-to-measuring-your-pinterest-ad-performance
23. Review Pinterest Analytics – https://help.pinterest.com/en/business/article/pinterest-analytics
24. 5 Optimization Tips For Your Pinterest Ads Campaigns – Adsmurai – https://www.adsmurai.com/en/articles/5-optimization-tips-for-your-pinterest-ads-campaigns
25. Maven: Successful Pinterest Ads: 13 Proven Strategies – https://maven.com/articles/pinterest-ads-business-growth
26. 21 Pinterest Ads Best Practices For 2024 (with examples) | K6 Agency – https://www.k6agency.com/pinterest-ads-tips/
27. 3 Reasons You Need to Try Pinterest Ads – https://www.wordstream.com/blog/ws/2017/05/04/pinterest-ads
28. Unlock the Power of Pinterest Ads: Step-by-Step Guide – https://www.socialsellinator.com/social-selling-blog/advertising-on-pinterest
29. What are Pinterest Ads 🤔 and Their Benefits💸 for Business📊? – https://www.linkedin.com/pulse/what-pinterest-ads-benefits-business-saurabh-parate